Author Archives: Hugh Williams

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5 Ways Marketing Strategy Helped Tipsy Pies Double Sales

Marketing Strategy projects can sometimes be seen as “Big Food” territory. Smaller companies with limited budgets often prefer to focus on tactical elements of their marketing (package design, social media, in-store elements) that seem like tangible ways to increase sales immediately. But while Strategy work may sometimes feel extraneous, it can be exactly what a ..Read More

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The Avocado Test: Has Amazon made Whole Foods pricing more competitive?

When Amazon announced it’s purchase of Whole Foods back in August of 2017, The Atlantic wrote, “one of the company’s first moves will be to lower prices on several grocery standards, such as bananas, eggs, and ground beef, as well as Whole Foods standbys like avocados, kale, and almond butter.” This was a signal to ..Read More