The COVID-19 Era has been a challenge for small businesses of all types, but every challenge contains an opportunity to respond to adversity. How are local food makers responding and finding some success? With strength in numbers, teaming up and supporting each other. Here are three examples of local food producers teaming up in creative ..Read More
Marketing Strategy projects can sometimes be seen as “Big Food” territory. Smaller companies with limited budgets often prefer to focus on tactical elements of their marketing (package design, social media, in-store elements) that seem like tangible ways to increase sales immediately. But while Strategy work may sometimes feel extraneous, it can be exactly what a ..Read More
Feast! is the premier packaged food trade show in southern Minnesota, taking place annually in late November/early December at the Mayo Civic Center in Rochester, MN. There are always innovative new locally-made products at Feast, with some attending their first-ever trade show. Here are three trends I saw coming to life in fun and tasty, locally-based ..Read More
When Amazon announced it’s purchase of Whole Foods back in August of 2017, The Atlantic wrote, “one of the company’s first moves will be to lower prices on several grocery standards, such as bananas, eggs, and ground beef, as well as Whole Foods standbys like avocados, kale, and almond butter.” This was a signal to ..Read More