Everyone talks about the TV ads around the Super Bowl, but it’s also the king of event marketing in the city in which it is held. This year with the Super Bowl in my city of Minneapolis-St. Paul (MSP), I wanted to see how brands of different sizes were activating the event at the local level. ..Read More
In 1993, I was a college senior and my roommate and I were heavy Pepsi buyers. We embraced any and all innovation from Pepsi including the Cube, which Pepsi said was easier to carry but I think we just bought it because it was new and looked cool. Then, riding the wave of a clear ..Read More
The global ‘Healthy Foods’ industry is expected to top $1 trillion for the first time in 20171. The industry descriptor is “functional, allergen-free, organic and other healthy foods,” inclusive of both food and beverages which have a roughly 60/40 split in dollar terms. But being healthy and saying “healthy” are two different things. To be ..Read More
Björn Stansvik, CEO of MentorMate with Hugh Williams, Principal at Williams Global Marketing I had the opportunity to hear Björn Stansvik, CEO of Minneapolis-based MentorMate, speak at a Harvard Club event on Jan 27. MentorMate is a leader in mobile software development, a company with ~400 employees that was purchased in 2014 by Taylor Corp. ..Read More
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