Well that’s another Super Bowl in the books and also another round of blow-the-budget, great and not-so-great advertising. USA Today’s Ad Meter is generally seen as the top mainstream source for answering the question, “which advertising was the best?” All 63 ads are given a simple, 1-10 rating by the Ad Meter panelists. While ..Read More
Posted: January 18, 2016 With the perennial ad fest known as the Super Bowl just a few weeks away, Zappistore conducted an insightful study into advertising during the UK equivalent of the Super Bowl which is otherwise known as Christmas (the full report is here). The TV spots from a dozen supermarket chains were tested ..Read More
There is a lot of great marketing these days on social media. I often hear social media experts talk about the objective of “creating engagement” on social media and brands big and small are doing just that in really creative ways.
I recently had the privilege of interviewing Chen Yuxin (using the Chinese nomenclature of last-name-first), Distinguished Global Network Professor of Business at NYU-Shanghai and winner of the Paul E. Green Award for excellence in marketing research. Prof. Chen had some excellent insights into what is important to the Chinese consumer and how to segment and ..Read More