Thoughts on current and timeless marketing topics.

How Do We Measure Super Bowl Ad Effectiveness?

  Well that’s another Super Bowl in the books and also another round of blow-the-budget, great and not-so-great advertising.  USA Today’s Ad Meter is generally seen as the top mainstream source for answering the question, “which advertising was the best?”  All 63 ads are given a simple, 1-10 rating by the Ad Meter panelists. While ..Read More

Chinese Consumer Key Insights with Chen Yuxin

I recently had the privilege of interviewing Chen Yuxin (using the Chinese nomenclature of last-name-first), Distinguished Global Network Professor of Business at NYU-Shanghai and winner of the Paul E. Green Award for excellence in marketing research. Prof. Chen had some excellent insights into what is important to the Chinese consumer and how to segment and ..Read More

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