Category Archives: Advertising

Xbox Super Bowl 2

3 Local Event Marketing Lessons from Super Bowl LII

Everyone talks about the TV ads around the Super Bowl, but it’s also the king of event marketing in the city in which it is held. This year with the Super Bowl in my city of Minneapolis-St. Paul (MSP), I wanted to see how brands of different sizes were activating the event at the local level. ..Read More

6 Ways to Position Healthy Foods

The global ‘Healthy Foods’ industry is expected to top $1 trillion for the first time in 20171.  The industry descriptor is “functional, allergen-free, organic and other healthy foods,” inclusive of both food and beverages which have a roughly 60/40 split in dollar terms. But being healthy and saying “healthy” are two different things. To be ..Read More

How Do We Measure Super Bowl Ad Effectiveness?

  Well that’s another Super Bowl in the books and also another round of blow-the-budget, great and not-so-great advertising.  USA Today’s Ad Meter is generally seen as the top mainstream source for answering the question, “which advertising was the best?”  All 63 ads are given a simple, 1-10 rating by the Ad Meter panelists. While ..Read More

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