Marketing Strategy projects can sometimes be seen as “Big Food” territory. Smaller companies with limited budgets often prefer to focus on tactical elements of their marketing (package design, social media, in-store elements) that seem like tangible ways to increase sales immediately. But while Strategy work may sometimes feel extraneous, it can be exactly what a ..Read More
In 1993, I was a college senior and my roommate and I were heavy Pepsi buyers. We embraced any and all innovation from Pepsi including the Cube, which Pepsi said was easier to carry but I think we just bought it because it was new and looked cool. Then, riding the wave of a clear ..Read More
Well that’s another Super Bowl in the books and also another round of blow-the-budget, great and not-so-great advertising. USA Today’s Ad Meter is generally seen as the top mainstream source for answering the question, “which advertising was the best?” All 63 ads are given a simple, 1-10 rating by the Ad Meter panelists. While ..Read More
Posted: January 18, 2016 With the perennial ad fest known as the Super Bowl just a few weeks away, Zappistore conducted an insightful study into advertising during the UK equivalent of the Super Bowl which is otherwise known as Christmas (the full report is here). The TV spots from a dozen supermarket chains were tested ..Read More
