The COVID-19 Era has been a challenge for small businesses of all types, but every challenge contains an opportunity to respond to adversity. How are local food makers responding and finding some success? With strength in numbers, teaming up and supporting each other. Here are three examples of local food producers teaming up in creative ..Read More
Marketing Strategy projects can sometimes be seen as “Big Food” territory. Smaller companies with limited budgets often prefer to focus on tactical elements of their marketing (package design, social media, in-store elements) that seem like tangible ways to increase sales immediately. But while Strategy work may sometimes feel extraneous, it can be exactly what a ..Read More
Everyone talks about the TV ads around the Super Bowl, but it’s also the king of event marketing in the city in which it is held. This year with the Super Bowl in my city of Minneapolis-St. Paul (MSP), I wanted to see how brands of different sizes were activating the event at the local level. ..Read More
In 1993, I was a college senior and my roommate and I were heavy Pepsi buyers. We embraced any and all innovation from Pepsi including the Cube, which Pepsi said was easier to carry but I think we just bought it because it was new and looked cool. Then, riding the wave of a clear ..Read More
