Everyone talks about the TV ads around the Super Bowl, but it’s also the king of event marketing in the city in which it is held. This year with the Super Bowl in my city of Minneapolis-St. Paul (MSP), I wanted to see how brands of different sizes were activating the event at the local level. ..Read More
In 1993, I was a college senior and my roommate and I were heavy Pepsi buyers. We embraced any and all innovation from Pepsi including the Cube, which Pepsi said was easier to carry but I think we just bought it because it was new and looked cool. Then, riding the wave of a clear ..Read More
There is a lot of great marketing these days on social media. I often hear social media experts talk about the objective of “creating engagement” on social media and brands big and small are doing just that in really creative ways.
I love the phrase, “think global, act local” as a way to sum up an effective global marketing strategy. Even if you are a domestic marketer, just substitute the word “national” for “global” and it still works, especially for brands without big TV budgets. Below I’ve tried to put together a visual trip through a ..Read More