There is a lot of great marketing these days on social media. I often hear social media experts talk about the objective of “creating engagement” on social media and brands big and small are doing just that in really creative ways.

I love the phrase, “think global, act local” as a way to sum up an effective global marketing strategy. Even if you are a domestic marketer, just substitute the word “national” for “global” and it still works, especially for brands without big TV budgets.  Below I’ve tried to put together a visual trip through a ..Read More

I’ve always loved the frozen pizza category as a consumer and one of the most fun jobs I’ve ever had was managing and marketing the Totino’s pizza brand for General Mills.  It’s just fun to walk around all day talking about (and tasting) pizza, and with Totino’s you also get to say “party” a lot ..Read More