Feast! is the premier packaged food trade show in southern Minnesota, taking place annually in late November/early December at the Mayo Civic Center in Rochester, MN. There are always innovative new locally-made products at Feast, with some attending their first-ever trade show. Here are three trends I saw coming to life in fun and tasty, locally-based ..Read More
Everyone talks about the TV ads around the Super Bowl, but it’s also the king of event marketing in the city in which it is held. This year with the Super Bowl in my city of Minneapolis-St. Paul (MSP), I wanted to see how brands of different sizes were activating the event at the local level. ..Read More
WGM attended the University of Minnesota’s Carlson School of Management “Brand Matters” session on May 7th with featured speaker Abbey Klaassen, Editor of Ad Age. Abbey is a native of Buffalo, MN and has rocketed to the top floor of the leading trade publication for advertisers and marketers around the world, presumably with her digital ..Read More
