Category Archives: Events & Speakers

Xbox Super Bowl 2

3 Local Event Marketing Lessons from Super Bowl LII

Everyone talks about the TV ads around the Super Bowl, but it’s also the king of event marketing in the city in which it is held. This year with the Super Bowl in my city of Minneapolis-St. Paul (MSP), I wanted to see how brands of different sizes were activating the event at the local level. ..Read More

Abbey Klaassen (Editor of Ad Age) on leveraging the new Digital, Social and Mobile landscape

WGM attended the University of Minnesota’s Carlson School of Management “Brand Matters” session on May 7th with featured speaker Abbey Klaassen, Editor of Ad Age.  Abbey is a native of Buffalo, MN and has rocketed to the top floor of the leading trade publication for advertisers and marketers around the world, presumably with her digital ..Read More

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