Category Archives: Fundamentals

5 Key Mobile Marketing Themes from Björn Stansvik, CEO of MentorMate

Björn Stansvik, CEO of MentorMate with Hugh Williams, Principal at Williams Global Marketing I had the opportunity to hear Björn Stansvik, CEO of Minneapolis-based MentorMate, speak at a Harvard Club event on Jan 27. MentorMate is a leader in mobile software development, a company with ~400 employees that was purchased in 2014 by Taylor Corp. ..Read More

How Do We Measure Super Bowl Ad Effectiveness?

  Well that’s another Super Bowl in the books and also another round of blow-the-budget, great and not-so-great advertising.  USA Today’s Ad Meter is generally seen as the top mainstream source for answering the question, “which advertising was the best?”  All 63 ads are given a simple, 1-10 rating by the Ad Meter panelists. While ..Read More

4 Keys to Making Your Brand Authentic

Authenticity has been a marketing buzzword for a decade-plus now and while it continues to gain traction, it’s still not always clear what is meant by it.  The word itself says original, real and honest.  The opposites are fakery, cynicism and distrust.  Beyond that, definitions seem to differ.  I’ve read several articles on the topic recently ..Read More

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