Category Archives: Pricing

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The Avocado Test: Has Amazon made Whole Foods pricing more competitive?

When Amazon announced it’s purchase of Whole Foods back in August of 2017, The Atlantic wrote, “one of the company‚Äôs first moves will be to lower prices on several grocery standards, such as bananas, eggs, and ground beef, as well as Whole Foods standbys like avocados, kale, and almond butter.” This was a signal to ..Read More

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