Category Archives: Segmentation

6 Ways to Position Healthy Foods

The global ‘Healthy Foods’ industry is expected to top $1 trillion for the first time in 20171.  The industry descriptor is “functional, allergen-free, organic and other healthy foods,” inclusive of both food and beverages which have a roughly 60/40 split in dollar terms. But being healthy and saying “healthy” are two different things. To be ..Read More

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