Category Archives: Uncategorized

Chinese Consumer Key Insights with Chen Yuxin

I recently had the privilege of interviewing Chen Yuxin (using the Chinese nomenclature of last-name-first), Distinguished Global Network Professor of Business at NYU-Shanghai and winner of the Paul E. Green Award for excellence in marketing research. Prof. Chen had some excellent insights into what is important to the Chinese consumer and how to segment and ..Read More

Williams Food Marketing | Minneapolis, MN, USA | hugh@williamsfoodmarketing.com
Website by MVP Marketing + Design inc.